A Chattanooga favorite deserves a digital storefront that works just as hard.

The homepage has no primary Order, Quote, or Cake Inquiry action. The visible phone link returns to the homepage, and the Contact-page number is plain text.

A customer ready to buy can reach a dead end instead of calling, ordering, or requesting a cake.

The published mobile layout is fixed at 320px wide. Product imagery begins roughly 1,432px down; the phone appears around 2,376px.

The first screen explains closures and hours before it shows why someone should choose Chatta-Cakes.

The main labels are Home, In Store, Other, Contact, and About. “Other” is only tiered-cake transport guidance, while Menu, Birthdays, and Graduations are orphaned.

Visitors and search engines cannot quickly find custom cakes, weddings, cookies, flavors, policies, or how to order.

Outside listings still show an old 3904 Hixson Pike address, a transposed street number, a wrong ZIP, and even a different phone number.

Conflicting business information weakens trust and can dilute local-search visibility.

The About page still says the bakery has been open “about two and a half years,” despite opening in 2013. The site shows no reviews, owner names, press, or organized portfolio.

The current experience understates more than a decade of craft, community trust, and family history.

The homepage uses 11 H1 headings, audited pages lacked meta descriptions, 19 of 23 homepage images had empty alt text, and key controls were unnamed.

The content hierarchy is harder for search engines, screen readers, and customers to understand.